I was approached by the client, an interior design studio, with the need to redesign their current logo.
All elements should remain as they are, and the overall look should be freshened up.
The idea.
1st element - the name.
Imperio
Spanish
Empire, a government, power, or sovereignty within a government, power, or sovereignty.
2nd element - the degree symbol.
The degree symbol or degree sign, °, is a typographical symbol that is used, among other things, to represent degrees of arc (e.g. in geographic coordinate systems), hours (in the medical field), degrees of temperature, alcohol proof, or diminished quality in musical harmony.
Colors.
The logo.
By setting Imperio as sovereignty through the main element - roman capital, with the addition of the degree symbol as the following element, we’re getting a solid structure and a visual solution that can showcase positive status and the idea of the studio.
Interior is a lifestyle is a tagline that follows the brand and speaks most about the work that Imperio does, that’s why we need a version with a full tagline, to be used in places where additional elements can not be added, but not to have a form of the main logo.
Typographic
Symbol
The typographic symbol is meant to be used for easy and clean branding of large surfaces, document watermark, and various other applications that need to be decorated.
The short logo version is based on the last letter of the name and the following graphic symbol.
The purpose of this version is the need for a small graphic symbol that would be used where the application of more complex elements would not be legible enough, for example - favicon.
The client is an interior design studio based in Belgrade, Serbia. They have a lot of experience in their field of work and in addition to the new rebrand, they have a vast amount of photographs and finished projects behind them.
Also, documentation and print material was created to follow up the design system, but for the purpose of complete and independent work on the project, I will not add photographs that are not my own and use documentation, business cards, or print material that contains personal info and data.